![]() ![]() ![]() You can tell a story just by standing up and talking, but it had better be one heart-clutcher of a story. There’s a reason children’s storybooks are mostly pictures, and that so many of the greatest stories ever told have been made into movies. Add visual elements to your business storytelling to make it more convincing. Visual stories are powerful vehicles to convey a message. If you sound a little too corporate to pass as an average person, hire a storyteller. ![]() If they don’t need to know what kind of awesome, high-tech sneakers you used to cross the desert, don’t tell them about the sneakers. If they don’t need to know about your red bicycle to understand the arc of your story, don’t tell them about the bicycle. This is about keeping the readers’ attention. Omit any detail that doesn’t move the story forward or develop the characters. If the hero has no struggle, then it’s a lame story. Conflict also describes the obstacles you encountered on your way to success, whether they were problems with your bank or with a tornado. Maybe it shows up as the hero deciding to cross the desert, or when you, the business owner, decided to figure out how to defeat a problem. Use ConflictĬonflict is how the friction between the enemy and hero manifests. Questions to ask yourself about this might include: What’s the core enemy of my customers or clients? Is it danger? Wasted money? Unfulfilled dreams? Bad hair? 2. The arc of the story is how the hero beats the enemy. The enemy can be a thing, like a desert or “the system” or even a fear within the hero. Stories need a good guy and a bad guy – also called a hero and an enemy. Here are seven storytelling techniques: 1. Storytelling can seem like a lofty, magical topic, but it’s actually one of the simplest, oldest ways to promote anything. These address very specific goals, like getting more readers to your blog, explaining what your company does, and attracting ideal employees. So I’ve listed five areas of your business that you can apply your new storytelling skills to. Even a few tweaks to your story can deliver major results.īut just knowing how to be a better storyteller isn’t enough. So here are seven techniques to help you explain yourself and your business better. You’re already a storyteller, but it’s always good to improve your skills. Storytelling is one of the oldest forms of communication. You’re using storytelling for yourself and your business, even if you don’t call it exactly that. Storytelling is actually the oldest way to deliver a message – or to explain the world. So does storytelling apply to smaller businesses? Can storytelling be practical? In a word: Yes. That’s especially true if you’re not a Fortune 500 company with a multi-million dollar budget for television commercials. Unfortunately, storytelling as applied to business can seem a bit lofty – more like a concept than a tactic. Storytelling is even being hailed as the single most powerful business skill for the next decade. It’s a marketing strategy that has made it’s way into everywhere from board rooms to mom and pop stores. Storytelling is one of the marketing world’s new darlings. In 2016, we merged the two sites, leaving Practical Ecommerce as the successor. Practical Ecommerce acquired Web Marketing Today in 2012. ![]() Editor’s Note: This article was originally published by Web Marketing Today. ![]()
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