![]() ![]() In other words, stories that further the customer experience are ones which serve as enablers of brands. What is it that you do or sell that fascinates them?.So in producing social media content for your business, you need to look out for: In particular stories around their experience. At the heart of all social media best practices lies the customer experience. She is a volunteer at Science Café Deventer.Stories are always part of any successful marketing including social media. She is an elected member of the international PCST Scientific Committee (Public Communication of Science & Technology). She is editor of the book Science Communication: An introduction (2020) and wrote the Dutch chapter in Communicating science: A Global Perspective (2020). She studies the changing science-society relationship from a communication perspective, amongst others, in various EU projects. Dijkstra is assistant professor in Science Communication at the University of Twente. She uses techniques such as storytelling, future scenarios, co-creation and design thinking. She has been involved in various international projects (FP7 and Horizon2020) to develop new forms of visual communication and to conduct pilots to discuss the societal impact of nanotechnologies: NanoBazaar, NanoTubes, Nano games and co-creation workshop. Hannie van den Bergh is a visual artist, award winning filmmaker and designer, with over twenty-five years of experience in making science accessible to a wide audience. Tips on how to apply this method and product in your research Discussion of the visual story: reflection on the process and outcomes.Introduction to the next steps of visual storytelling: Sketching a storyboard, storytelling and testing with target group.Discussion of the assignment and first steps in visual storytelling.Introduction to the first steps of the process: subject/theme selection, target group selection, target group research, creating ideas, selecting media Introduction to science communication Introduction to visual science communication, best practices.The visual stories will be available online via social media. You will also receive tips on how you can use this way of working and thinking in the continuation of your research. You will test the designs with the target group and discuss the end products with the other students. You are going to design a visual story yourself, using video, pictures, drawings etc. You will receive guidelines on how to make your own storyboard and how to use it to communicate your research. Thereupon, we introduce you to different effective forms of visual science storytelling. In this course the role for researchers in communicating science is discussed. How can you use visual stories as a scientist? How do you learn to apply this 'language' effectively? How do you build a visual story and make sure it comes across to your target audience? In newspapers and magazines as well as on social media, images are the most important means of telling a story. Often, scientists do this mainly by talking about their work through text in magazines and talk shows, but around us we see a society full of visual communication: photos, animations, comics, videos, infographics. Scientists are frequently asked to engage with a wider audience in research and to communicate about the results. The attention for science communication is continuously increasing. ![]()
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